Travel like a local

City & Culture

The Tel Aviv Guide

Every time I visit Tel Aviv there is always something new to discover. With the growing number of expats settings up shop in the country's busiest city there are more and more contemporary art galleries, boutique hotels, farm to table restaurants, speakeasies and minimalist design shops opening up. The city's tug of wear between the old and the new is a beautiful disaster in the best possible way - from narrow streets being bombarded with new luxury cars and the Jaffa flea markets opening their doors to Japanese spas, Tel Aviv has probably become my new favorite city.



The Norman

A member of the SLH team, this boutique hotel offers five star service and a memorable dining experience in one of the city's hottest restaurants: Alena.

The Vera

A new boutique hotel on Montefiore with minimal design, marble bathrooms and a carefully chosen selection of apothecary products made locally in Israel.

Hotel Montefiore

A trendy 12 room boutique concept with a popular lobby bar for breakfast or after dinner drinks.


Urban Shaman

A local seasonal organic vegan cafe with a boutique selling moon dust from Moon Juice and other LA/NY favorites. The cafe also has a yoga studio and meditation space in the building next door.

Superfood Boutique

A modern juice bar serving quinoa salads, cold pressed juices, açaí bowls and homemade raw vegan desserts.


A newly opened plant based eatery with delicious vegetable centric meals. Try the volcano salad or the acorn squash. The menu changes seasonally and uses market driven, local ingredients.

Eats Cafeteria

A nice spot to have a coffee and a quinoa salad while working remotely or to fuel up after a pilates class at the neighboring Beit Hanna.


The Instagram friendly lunch spot is decked out in millennial pink interiors and will have you dreaming of avocado toast and granola bowls. 


Superfood lattes and grain bowls with options like zucchini noodles and quinoa, make this California inspired cafe a favorite with the local hipsters and Insta-bloggers. 


A simple local inspired menu of mainstays like Israeli salad, hummus and falafel make a perfect meal when sitting in a garden in the heart of Neve Tzedek while people watching and enjoying the warm weather. 

Meshek Barzilay

A plant based deli with counter service where you make a plate by selecting from made from scratch family style meals like schwarma, cauliflower gratin, cesar salad and more. The cafe also features a shop where you can purchase homemade pastries, nut butters and more.


Nahat Cafe

A friendly vibe and delicious pour overs from beans sourced in Guatemala, Ethiopia and more. Here you can order a variety of brewing options from a V60 to a Chemex, syphon and more. 


An artisan small batch coffee roaster from south Tel Aviv. Beans are sourced and imported from motivated and knowledgeable farmers and the Jaffa shop is one of the only places to offer nitro cold brew on tap. 



Brenda is a brand driven by a great love for fashion and a desire to give you that feeling every single day with our designs. Founder Bar Marom is a young and fresh Israeli designer making contemporary and chic styles. All of the pieces are created in Israel with premium quality fabrics and a great attention to detail by Brenda's dedicated team of designers, seamstresses and brand managers.


Founded in 2012 by Israeli designed Rotem Gur, Vas offers contemporary hand crafted shoes, minimal dresses, denim and tops that will perfectly fit into a modern wardrobe. 

Carmel Market

It wouldn't be a guide to Tel Aviv without including at least on farmer's market. The bustling streets of this not so ancient city wouldn't be as alive without vendors selling everything from bagels and dates to freshly squeezed fruit juices, hummus and so much more. The markets are perfect for getting a cultural experience of Israel and sampling the tasty treats is as necessary as taking a dip in the sea. 


A minimal design shop selling products from Japan including clothing, home goods and apothecary. 


TRES is a women fashion brand based in Tel Aviv and founded by three Shenkar Fashion Design School graduates and friends Noa Gur, Noy Goz and Dafna Rubin.

Ruby Star

Founded by Tel-Aviv based designer Shirley Itzik, the shop sells an eclectic ensemble of collections that explore the boundaries of contemporary jewelry.


The ultimate health food store and deli tucked away in the streets of Neve Tzedek. Whether you are looking for hard to find ingredients for a recipe or the perfect all natural skincare product, this is the shop to find it.  


A Tel Aviv based womenswear brand that offers a new way of thinking about fashion. Inspired by LA's Reformation, find pieces from local designers mixed with brands from South Korea and even Cali favorite Cult Gaia. 


Sommer Contemporary

Sommer Contemporary Art is a Contemporary Art gallery, owned by Irit Fine Sommer, and based on Rothschild Boulevard in Tel Aviv, Israel. The gallery is considered to be among the most influential in Israel for contemporary art.

Noga Gallery

A contemporary art gallery in Tel Aviv featuring work by artists like Lea Avital and Oren Ben Moreh. 

Hertzliya Museum of Contemporary Art

A rotating collection of exhibits featuring noteworthy work by both local and international artists, this collection is a must stop on every trip to Israel. 

Center for Contemporary Art

Situated in the heart of Tel Aviv, the CCA is a registered nonprofit organization that produces four to six unique large-scale exhibitions annually, often focusing on time-based or site-specific practices by outstanding local and international artists.

Dvir Gallery

A contemporary art gallery housed in an old apartment building spans multiple floors and features installations, films and artwork by notable names like Adel Abdessemed. 


Studio Naim

A yoga, barre and pilates studio with classes taught in English. They are centrally located in Jaffa across the street from the newly opened Setai Hotel.

Beit Hanna

A members club offering pilates, yoga, barre, and even pre and post natal classes. There is also a cute shop and cafe where you can fuel up post workout. 

Publica City Club

An Israeli version of Soho House. The monthly membership gets you access to perks like a rooftop pool, a co-working space a la WeWork, a greek restaurant (Greco) and most importantly a brand new state of the art fitness facility. Membership includes gym access and classes like spinning, circuit training, yoga and boxing. Publica also hosts member events like food photography classes, film screenings and more. 

Yoko Kitahara Spa

Located in Old Jaffa in a beautiful small street, hidden on a cliff overlooking the blue of the Mediterranean sea, this Japanese inspired spa is a healing retreat filled with the essence of Japanese hospitality, design and therapy.